In a recent survey conducted in the United States, people of different age groups were asked about their interest in watching Greta Gerwig's fantasy-comedy "Barbie" (2023) in theaters. Overall, younger consumers were more likely to be interested in seeing "Barbie" on the big screen. While 12 percent of moviegoers aged 18 to 29 had already seen the movie in theaters, 36 percent planned to do so but did not have the occasion yet.
Share of moviegoers who have seen or plan to see "Barbie" in a theater in the United States in 2023, by age
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YouGov. (July 27, 2023). Share of moviegoers who have seen or plan to see "Barbie" in a theater in the United States in 2023, by age [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1403592/barbie-moviegoers-share-watch-theaters-us-age/
YouGov. "Share of moviegoers who have seen or plan to see "Barbie" in a theater in the United States in 2023, by age." Chart. July 27, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1403592/barbie-moviegoers-share-watch-theaters-us-age/
YouGov. (2023). Share of moviegoers who have seen or plan to see "Barbie" in a theater in the United States in 2023, by age. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1403592/barbie-moviegoers-share-watch-theaters-us-age/
YouGov. "Share of Moviegoers Who Have Seen or Plan to See "Barbie" in a Theater in The United States in 2023, by Age." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1403592/barbie-moviegoers-share-watch-theaters-us-age/
YouGov, Share of moviegoers who have seen or plan to see "Barbie" in a theater in the United States in 2023, by age Statista, https://www.statista.com/statistics/1403592/barbie-moviegoers-share-watch-theaters-us-age/ (last visited December 19, 2024)
Share of moviegoers who have seen or plan to see "Barbie" in a theater in the United States in 2023, by age [Graph], YouGov, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1403592/barbie-moviegoers-share-watch-theaters-us-age/